Catch what breaks in your funnel before your customers do.

A Google Sheet that walks you through your sales page, checkout, emails and customer access, one check at a time.

£29 one payment. Instant access.

Get the checklist

Instant access Google Sheets. Works best on a desktop or laptop.

Who it is for

Check it once, properly, before real people try to buy

It works whatever tools you use, because the checks are about what your customer sees and gets, not about one platform.

You sell something online.
A course, membership, download or service, with a sales page and a checkout.

You have a launch or sale coming.
You want to know it works before real people try to buy it.

You have been caught out before.
A broken link, a wrong price or a missing access email, found after someone had already paid.

What it catches

The small problems that cost sales and create refund requests

Each of these is easy to miss and quick to fix, once you know to look.

Get the checklist

A buy button that still points at last month's checkout.

A sale price on the page that does not match the price at checkout.

An upsell that works, but the buyer never receives access to it.

A discount code that carries on working after the sale ends.

A countdown timer that cuts off on a phone, or resets for every visitor.

A confirmation email that arrives late, or never.

What is inside

Everything you need to check, fix and test your funnel

  • 99 checks in 11 sections
    From your offer and pricing through to your final test purchase in plain English and why it matters.

  • Must, Should and Nice Fixes
    See what you need to fix first so you are not guessing.

  • Must, Should and Nice Fixes
    See what you need to fix first so you are not guessing.

  • Must, Should and Nice Fixes
    See what you need to fix first so you are not guessing.

Plus: 2 Bonuses

About me

Hey, I’m Gem – Systems Strategist.

I genuinely love walking into a tangled tech setup, flipping on the lights, working out exactly what’s broken, and then fixing it.

I’ve spent the last several years building up an unreasonable amount of knowledge about the platforms that power online businesses – ThriveCart, Kit, MailerLite, Kartra, WordPress Elementor, N8n, Zapier, MemberVault, Airtable and more – mostly by getting in them, fixing things and then doing the same again for the next client.

I hold Asana’s Workflow Specialist certification and ThriveCart’s official certification. I know these tools from the inside out, not from a manual.

My clients are established business owners, not beginners. They’re brilliant at what they do, but tech just isn’t their thing – and it doesn’t need to be.

Tech is my thing.

I don’t just fix the thing that broke. I look at why it broke, implement a fix and test it to see if it’s fixed. I’ll also tell you what to watch out for – so if it does break again, it doesn’t stay broken.

Portrait of a woman with red curly hair and blue eyes, smiling confidently.

Get your copy

99-Point Funnel Checklist

£29

Instant access. One payment. Yours to use in your own business.

Best used on a desktop or laptop in Google Sheets. Please read the Product Terms and the Refund Policy before you buy.

Before you buy

No. The checks apply to any sales page, checkout and email set-up.

You will receive instructions by email to access the checklist through your ThriveCart account, where you can open the link and make your own copy.

The 9-Point Funnel Checklist is designed for Google Sheets and works best on desktop or laptop. You can open the sheet on your phone or tablet or other spreadsheet apps, but it's not optimised for such small screens or other platforms, and you may find it difficult to navigate.

Yes, they can complete the checks for you in your business. However, the 99-Point Funnel Checklist comes with personal use rights and while you may use it within your business and with your VA or team, you cannot share it, resell it or use it for client work.

No. The 99-Point Funnel Checklist is copyrighted and may not be used to train AI, or be uploaded to an AI tool to be copied or recreated.

Disclaimer

The 99-Point Funnel Checklist is a self-guided checklist for use in your own business. It is guidance only and is not legal, financial or technical advice, and rules differ by country, so please check your own requirements. Completing it does not guarantee sales, results or that your funnel is free of errors. Results depend on your own setup, the platforms you use and how you use the checklist. Prices are in GBP (£). The checklist is not available to buyers in the European Union or in sanctioned countries.

Not affiliated with or endorsed by Google or ThriveCart. Full terms at gemroberts.co.uk/legal, including the Product Terms and the Refund Policy.

The checklist may not be shared, resold, copied or used with AI tools.